This was a Typo collaboration with the Emporium Super Glue Store. The campaign was to set up a pop-up store at one Melbourne’s busiest shopping mall, with the classic Typo 'ivy league' or 'old school' theme while creating a refreshing and fun space to remind customers why they love Typo.
This was an exciting project, as there was a lot of opportunity to explore varieties of creative avenues. We wanted to create a hands on effect by adding different textures from brush typography on retro paintings to canvases and giant pennants.
The text on the vintage painting was hand drawn, scanned, and then photoshopped in to the painting. The pennants were also made specifically for this pop-up to emphasise the old-school ivy league look.
